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LET’S BEGIN BY SAYING WE TOTALLY GET THE IDEA BEHIND IN-HOUSE MARKETING DEPARTMENTS The people in marketing departments are experts at knowing their company’s personality, and the notion of in-house marketing departments saving time and money certainly makes sense. In-house marketing departments have proven valuable for many things like managing…

Contents: Case Studies Are Long-Form Testimonials You’re Investing In A Customer’s Story It’s A Customer’s Story, But You Can Still Sell Tell The Customer’s Story First Go To The Experts We’ve all seen or heard television and radio commercials that go something like this: “I was hit by a drunk…

Contents: COVID-19 Accelerated The Trend The Lack of Authenticity The Technology Contradiction The Tail Wagging The Dog The Advantages of Original Video Content COVID-19 Exacerbated The Trend When the COVID-19 pandemic reached its zenith in 2020/21, it was a very challenging time. Companies everywhere had to adjust to doing things…