ResistAll
ResistAll is an application that can help protect the inside and outside of people’s cars and greatly enhance resale value. I authored a multichannel campaign that brought the harsh elements to life. Within six months of the campaign’s launch, dealers offering ResistAll jumped from 2000 to 3000 nationwide. Independent focus groups also revealed that the ResistAll video shown at dealerships scored an impressive 98% approval with female customers, which is 48% of the auto buying market.
