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Development by Paul Studio

Fifth Third Bank: Smashville

Fifth Third Bank is a Fortune 500 company with over 1,100 locations in 11 states. Since the bank is a sponsor of the Nashville Predators, I conceived a kitschy, Mayberry-esque campaign called “Smashville,” which is the nickname of the arena where the NHL team plays. The result was both new customers for the bank and creative awards.
TELEVISION
PRINT
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OUTDOOR
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DIRECT MAIL
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STATIC BANNER
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