Fifth Third Bank: Smashville
Fifth Third Bank has over 1,300 locations in a dozen states. Big, for sure, but they also support local communities and teams. Since the bank is a sponsor of the Nashville Predators, I conceived a kitschy, Marberryesque campaign called “Smashville,” which is the nickname of the center where the NHL team plays. The result was both new customers for the bank and creative awards.
