Fifth Third Bank: Bengals Thing
Fifth Third Bank has over 1,300 locations in a dozen states. Big, for sure, but they also support local communities and teams. Since the bank is the sponsor of the NFL Cincinnati Bengals, I conceived a fan-based multichannel campaign centered around the team’s mascot Who Dey. Positioned as a message for insiders, the campaign attracted a lot of new outsiders to the Fifth Third Bank pack.