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Development by Paul Studio

Fifth Third Bank: Bengals Thing

Fifth Third Bank is a Fortune 500 company with over 1,100 locations in 11 states. Since the bank is a sponsor of the Cincinnati Bengals, I conceived a fan-based multichannel campaign centered around the team’s mascot, Who Dey. Positioned as a message for insiders, the campaign attracted a lot of new outsiders to the bank.
TELEVISION
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OUTDOOR
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