ResistAll is a protective application that can be applied to new cars both inside and out at the dealer. It preserves one of people’s largest investments and greatly enhances resale. Tim conceived a campaign that included a video shown by car dealers on tablets, banner ads for dealer sites, TV, mobile ads, a micro site and more. Within six months of the campaign breaking, dealers offering ResistAll grew from 2,000 to 3,000. BTW, in independent focus groups, the video scored an incredible 98% approval rating with females, which is 48% of all car buyers.