Fifth Third Bank has over 150,000 employees, 1,300 locations, 2,000 ATMs, and operations in a dozen states. Pretty big company. Lots of different needs.
Affiliates support everything from city ballets, to soccer teams, to minor league baseball. So Tim’s team developed an Ad Bank (pun intended) where affiliates could choose from a selection of creative assets. The bottom line was fewer marketing worries and increased market share.