I’ve been in the ad industry for a minute. Okay, maybe two-and-a-half. I’ve worked for some of the best advertising agencies in the country serving some of the best-known brands in the world. These would include Fortune 100 companies like Allstate, Coca-Cola, GM, Honda, Toyota, and Walmart. In addition to this large agency, large client experience, I also co-founded and ran an agency in Nashville, and grew it from two to 23 people with a second office in Orlando. As you might imagine, this allowed me to wear a lot of hats: Budget Writer, Brand Strategist, Account Supervisor, PR Person, Data Researcher, Broadcast Producer, New Business Generator—and I also scrubbed the toilets when the cleaning crew didn’t show. Such is the life of an ad mogul.
I’ve additionally taught Copywriting at the University of Alabama and have been a VP of Creative Services for an Atlanta-based agency that worked exclusively with government agencies, mostly at the federal level. So, I’ve walked a very diversified path. But don’t assume because I have, I’ve got all these pie-in-the-sky expectations about titles, salary, and what I’m entitled to. Yeah, I bring experience to the table, but also a sense of modesty, adaptability, and a plain, simple desire to work and continually learn. I want to contribute to an organization with smart, optimistic people. If this sounds good, then reach out, eh?
Pools of Experience
Although I’d call myself a “generalist marketer,” there are some categories where I have a particularly deep pool of experience. These include:
- Financial Services
- Fast Food
If you’d like case studies of how my work has helped clients to better engage customers and gain market share, just ask.